About Us

Created by an experienced and philanthropically minded group of partners with more than two decades of combined performance in the vacation club industry, The Giving Plan founders and their G2G Collection provide an unparalleled opportunity to transform the world through the power of giving.

Having spent the last five years successfully growing and operating Equity Estates, a successful second-home alternative with residences around the world, The Giving Plan partners Adam Capes and Rob Vaka bring a track record of performance not only within the luxury travel industry, but also within philanthropy. During their tenure at Equity Estates alone, Adam and Rob helped raise more than $750,000 for charitable causes through vacation donations that they provided to fundraising galas and event live auctions. It was through attending these galas that these two founders got a first-hand view of how enthusiastic the charity's donor base was to 1) value this type of luxury vacation and 2) support their favorite charity in the process. At the same time the pair become emotionally and financially committed to dozens of worthy causes. That's when the light bulb came on.

Soon after, Adam and Rob joined forces with colleagues who shared their passion for both luxury and philanthropy. Peter Sobrero, who spent nearly a decade at IMI, a leader in resort real estate sales; the Discovery Land Company, a resort real estate development firm; and Montage Hotels & Resorts, a collection of five-star hotels, resorts and residences; brings a wealth of experience in the sales and marketing of luxury hotels and second-home real estate communities. Ed Powers has led Operations, Member Experience and Property Management in the vacation club industry for the past decade and is a Malcolm Baldridge Examiner and Six Sigma Black Belt.